Kiveton Pharmacy

Natural Language Processing NLP: The science behind chatbots and voice assistants

Natural Language Processing Chatbot: NLP in a Nutshell

nlp in chatbot

This question can be matched with similar messages that customers might send in the future. The rule-based chatbot is taught how to respond to these questions — but the wording must be an exact match. A chatbot is a tool that allows users to interact with a company and receive immediate responses. It eliminates the need for a human team member to sit in front of their machine and respond to everyone individually. Making users comfortable enough to interact with the team for a variety of reasons is something that every single organization in every single domain aims to achieve. Enterprises are looking for and implementing AI solutions through which users can express their feelings in a very seamless way.

This allows chatbots to understand customer intent, offering more valuable support. Any industry that has a customer support department can get great value from an NLP chatbot. Since Freshworks’ chatbots understand user intent and instantly deliver the right solution, customers no longer have to wait in chat queues for support.

For example, English is a natural language while Java is a programming one. The only way to teach a machine about all that, is to let it learn from experience. One person can generate hundreds of words in a declaration, each sentence with its own complexity and contextual undertone. To create your account, Google will share your name, email address, and profile picture with Botpress.See Botpress’ privacy policy and terms of service. A set of ten feature categories is recommended for selecting the preferred developer’s copilot from GitHub Copilot, AWS CodeWhisperer, and Pieces for Developers.

nlp in chatbot

On the other hand, programming language was developed so humans can tell machines what to do in a way machines can understand. Theoretically, humans are programmed to understand and often even predict other people’s behavior using that complex set of information. Frankly, a chatbot doesn’t necessarily need to fool you into thinking it’s human to be successful in completing its raison d’être. At this stage of tech development, trying to do that would be a huge mistake rather than help.

Tasks in NLP

They then formulate the most accurate response to a query using Natural Language Generation (NLG). The bots finally refine the appropriate response based on https://chat.openai.com/ available data from previous interactions. The editing panel of your individual Visitor Says nodes is where you’ll teach NLP to understand customer queries.

According to a recent report, there were 3.49 billion internet users around the world. According to a survey done by McKinsey, companies that excel at personalisation generate 40% more revenue from those activities than average players. With this being said, personalisation is not something that customers just want;  they demand it. Businesses benefit from providing employees quick and easily accessible information from a single source of truth.

nlp in chatbot

The advent of NLP-based chatbots and voice assistants is revolutionising customer interaction, ushering in a new age of convenience and efficiency. This technology is not only enhancing the customer experience but also providing an array of benefits to businesses. In terms of the learning algorithms and processes involved, language-learning chatbots rely heavily on machine-learning methods, especially statistical methods. They allow computers to analyze the rules of the structure and meaning of the language from data.

Airline customer support

However, there are tools that can help you significantly simplify the process. Save your users/clients/visitors the frustration and allows to restart the conversation whenever they see fit. Don’t waste your time focusing on use cases that are highly unlikely to occur any time soon. You can come back to those when your bot is popular and the probability of that corner case taking place is more significant. There is a lesson here… don’t hinder the bot creation process by handling corner cases.

They’re typically based on statistical models which learn to recognize patterns in the data. This is where the AI chatbot becomes intelligent and not just a scripted bot that will be ready to handle any test thrown at it. The main package we will be using in our code here is the Transformers package provided by HuggingFace, a widely acclaimed resource in AI chatbots. This tool is popular amongst developers, including those working on AI chatbot projects, as it allows for pre-trained models and tools ready to work with various NLP tasks. In the code below, we have specifically used the DialogGPT AI chatbot, trained and created by Microsoft based on millions of conversations and ongoing chats on the Reddit platform in a given time. Essentially, it’s a chatbot that uses conversational AI to power its interactions with users.

We already know about the role of customer service chatbots and how conversational commerce represents the new era of doing business. But let’s consider what NLP chatbots do for your business – and why you need them. Chatbots will become a first contact point with customers across a variety of industries. They’ll continue providing self-service functions, answering questions, and sending customers to human agents when needed.

One of the most impressive things about intent-based NLP bots is that they get smarter with each interaction. However, in the beginning, NLP chatbots are still learning and should be monitored carefully. It can take some time to make sure your bot understands your customers and provides the right responses. AI-powered bots use natural language processing (NLP) to provide better CX and a more natural conversational experience. And with the astronomical rise of generative AI — heralding a new era in the development of NLP — bots have become even more human-like.

  • It consistently receives near-universal praise for its responsive customer service and proactive support outreach.
  • It enables machines to understand, interpret, and respond to natural language input from users.
  • One of the most important elements of machine learning is automation; that is, the machine improves its predictions over time and without its programmers’ intervention.
  • Learn AI coding techniques to spend less time on mundane tasks, and more time using your creativity and problem solving skills to produce high quality code.

Apps such as voice assistants and NLP-based chatbots can then use these language rules to process and generate a conversation. Scripted ai chatbots are chatbots that operate based on pre-determined scripts stored in their library. You can foun additiona information about ai customer service and artificial intelligence and NLP. When a user inputs a query, or in the case of chatbots with speech-to-text conversion modules, speaks a query, the chatbot replies according to the predefined script within its library. This makes it challenging to integrate these chatbots with NLP-supported speech-to-text conversion modules, and they are rarely suitable for conversion into intelligent virtual assistants.

In the above example, it retrieves the weather information for the current day and formulates a response like, “Today’s weather is sunny with a high of 25 degrees Celsius.” Explore 14 ways to improve patient interactions and speed up time to resolution with a reliable AI chatbot. Airliners have always faced nlp in chatbot huge volumes of customer support enquiries. Some more common queries will deal with critical information, boarding passes, refunded statuses, lost or missing luggage, and so on. These lightning quick responses help build customer trust, and positively impact customer satisfaction as well as retention rates.

For instance, if a user expresses frustration, the chatbot can shift its tone to be more empathetic and provide immediate solutions. One of the customers’ biggest concerns is getting transferred from one agent to another to resolve the query. Imagine you have a virtual assistant on your smartphone, and you ask it, “What’s the weather like today?” The NLP algorithm first goes through the understanding phase.

It touts an ability to connect with communication channels like Messenger, Whatsapp, Instagram, and website chat widgets. Customers rave about Freshworks’ wealth of integrations and communication channel support. It consistently receives near-universal praise for its responsive customer service and proactive support outreach. The chatbot then accesses your inventory list to determine what’s in stock. The bot can even communicate expected restock dates by pulling the information directly from your inventory system. Conversational AI allows for greater personalization and provides additional services.

  • In this article, we will guide you to combine speech recognition processes with an artificial intelligence algorithm.
  • The app makes it easy with ready-made query suggestions based on popular customer support requests.
  • Tools such as Dialogflow, IBM Watson Assistant, and Microsoft Bot Framework offer pre-built models and integrations to facilitate development and deployment.
  • With advancements in NLP technology, we can expect these tools to become even more sophisticated, providing users with seamless and efficient experiences.

This is achieved through creating dialogue, and gaining better insights into your customers’ goals and challenges. Natural language processing (NLP) is a type of artificial intelligence that examines and understands customer queries. Artificial intelligence is a larger umbrella term that encompasses NLP and other AI initiatives like machine learning. Intelligent chatbots understand user input through Natural Language Understanding (NLU) technology.

By helping the businesses build a brand by assisting them 24/7 and helping in customer retention in a big way. Visitors who get all the information at their fingertips with the help of chatbots will appreciate chatbot usefulness and helps the businesses in acquiring new customers. NLP-Natural Language Processing, it’s a type of artificial intelligence technology that aims to interpret, recognize, and understand user requests in the form of free language. NLP based chatbot can understand the customer query written in their natural language and answer them immediately. NLP-powered chatbots are transforming the travel and tourism industry by providing personalised recommendations, booking tickets and accommodations, and assisting with travel-related queries.

Design & launch your conversational experience within minutes!

Learn how AI shopping assistants are transforming the retail landscape, driven by the need for exceptional customer experiences in an era where every interaction matters. Customers prefer having natural flowing conversations and feel more appreciated this way than when talking to a robot. This guarantees that it adheres to your values and upholds your mission statement. If you’re creating a custom NLP chatbot for your business, keep these chatbot best practices in mind. It keeps insomniacs company if they’re awake at night and need someone to talk to. Imagine you’re on a website trying to make a purchase or find the answer to a question.

Natural language generation (NLG) takes place in order for the machine to generate a logical response to the query it received from the user. It first creates the answer and then converts it into a language understandable to humans. In order to implement NLP, you need to analyze your chatbot and have a clear idea of what you want to accomplish with it. Many digital businesses tend to have a chatbot in place to compete with their competitors and make an impact online. However, if you’re not maximizing their abilities, what is the point?

IntelliTicks is one of the fresh and exciting AI Conversational platforms to emerge in the last couple of years. Businesses across the world are deploying the IntelliTicks platform for engagement and lead generation. Its Ai-Powered Chatbot comes with human fallback support that can transfer the conversation control to a human agent in case the chatbot fails to understand a complex customer query. The businesses can design custom chatbots as per their needs and set-up the flow of conversation. Artificially intelligent ai chatbots, as the name suggests, are designed to mimic human-like traits and responses.

Also, businesses enjoy a higher rate of success when implementing conversational AI. Statistically, when using the bot, 72% of customers developed higher trust in business, 71% shared positive feedback with others, and 64% offered better ratings to brands on social media. If a user gets the information they want instantly and in fewer steps, they are going to leave with a satisfying experience. Over and above, it elevates the user experience by interacting with the user in a similar fashion to how they would with a human agent, earning the company many brownie points. A chatbot that can create a natural conversational experience will reduce the number of requested transfers to agents. You can integrate our smart chatbots with messaging channels like WhatsApp, Facebook Messenger, Apple Business Chat, and other tools for a unified support experience.

From the user’s perspective, they just need to type or say something, and the NLP support chatbot will know how to respond. Chatbots that use NLP technology can understand your visitors better and answer questions in a matter of seconds. In fact, our case Chat PG study shows that intelligent chatbots can decrease waiting times by up to 97%. This helps you keep your audience engaged and happy, which can boost your sales in the long run. On average, chatbots can solve about 70% of all your customer queries.

The chatbot removes accent marks when identifying stop words in the end user’s message. Beyond cost-saving, advanced chatbots can drive revenue by upselling and cross-selling products or services during interactions. Although hard to quantify initially, it is an important factor to consider in the long-term ROI calculations.

Hence, for natural language processing in AI to truly work, it must be supported by machine learning. Hierarchically, natural language processing is considered a subset of machine learning while NLP and ML both fall under the larger category of artificial intelligence. Consider enrolling in our AI and ML Blackbelt Plus Program to take your skills further.

Pick a ready to use chatbot template and customise it as per your needs. NLP is far from being simple even with the use of a tool such as DialogFlow. However, it does make the task at hand more comprehensible and manageable.

In this article, we dive into details about what an NLP chatbot is, how it works as well as why businesses should leverage AI to gain a competitive advantage. The input we provide is in an unstructured format, but the machine only accepts input in a structured format. The inbuilt stop list in Answers contains stop words for the following languages.

There are many who will argue that a chatbot not using AI and natural language isn’t even a chatbot but just a mare auto-response sequence on a messaging-like interface. For the NLP to produce a human-friendly narrative, the format of the content must be outlined be it through rules-based workflows, templates, or intent-driven approaches. In other words, the bot must have something to work with in order to create that output.

In fact, natural language processing algorithms are everywhere from search, online translation, spam filters and spell checking. To a human brain, all of this seems really simple as we have grown and developed in the presence of all of these speech modulations and rules. However, the process of training an AI chatbot is similar to a human trying to learn an entirely new language from scratch. The different meanings tagged with intonation, context, voice modulation, etc are difficult for a machine or algorithm to process and then respond to.

So, when logical, falling back upon rich elements such as buttons, carousels or quick replies won’t make your bot seem any less intelligent. These rules trigger different outputs based on which conditions are being met and which are not. ‍Currently, every NLG system relies on narrative design – also called conversation design – to produce that output. This narrative design is guided by rules known as “conditional logic”. To nail the NLU is more important than making the bot sound 110% human with impeccable NLG. Everything we express in written or verbal form encompasses a huge amount of information that goes way beyond the meaning of individual words.

If you find that Answers has autocorrected a word that does not need autocorrection, add a training phrase that contains the original word (before autocorrection) to the correct intent. When it comes to the financial implications of incorporating an NLP chatbot, several factors contribute to the overall cost and potential return on investment (ROI). Discover the difference between conversational AI vs. generative AI and how they can work together to help you elevate experiences. It may sound like a lot of work, and it is – but most companies will help with either pre-approved templates, or as a professional service, help craft NLP for your specific business cases.

20 Best AI Chatbots in 2024 – Artificial Intelligence – eWeek

20 Best AI Chatbots in 2024 – Artificial Intelligence.

Posted: Mon, 11 Dec 2023 08:00:00 GMT [source]

Put simply, NLP is an applied artificial intelligence (AI) program that helps your chatbot analyze and understand the natural human language communicated with your customers. And now that you understand the inner workings of NLP and AI chatbots, you’re ready to build and deploy an AI-powered bot for your customer support. NLP-powered virtual agents are bots that rely on intent systems and pre-built dialogue flows — with different pathways depending on the details a user provides — to resolve customer issues. A chatbot using NLP will keep track of information throughout the conversation and learn as they go, becoming more accurate over time. They’re designed to strictly follow conversational rules set up by their creator. If a user inputs a specific command, a rule-based bot will churn out a preformed response.

Product recommendations are typically keyword-centric and rule-based. NLP chatbots can improve them by factoring in previous search data and context. Chatbots are ideal for customers who need fast answers to FAQs and businesses that want to provide customers with information.

NLP technologies are constantly evolving to create the best tech to help machines understand these differences and nuances better. In this article, we will create an AI chatbot using Natural Language Processing (NLP) in Python. First, we’ll explain NLP, which helps computers understand human language. Then, we’ll show you how to use AI to make a chatbot to have real conversations with people. Finally, we’ll talk about the tools you need to create a chatbot like ALEXA or Siri.

You need to want to improve your customer service by customizing your approach for the better. Take one of the most common natural language processing application examples — the prediction algorithm in your email. The software is not just guessing what you will want to say next but analyzes the likelihood of it based on tone and topic. Engineers are able to do this by giving the computer and “NLP training”. Artificial intelligence has come a long way in just a few short years. That means chatbots are starting to leave behind their bad reputation — as clunky, frustrating, and unable to understand the most basic requests.

You can choose from a variety of colors and styles to match your brand. Now that you know the basics of AI NLP chatbots, let’s take a look at how you can build one. Another thing you can do to simplify your NLP chatbot building process is using a visual no-code bot builder – like Landbot – as your base in which you integrate the NLP element. For example, one of the most widely used NLP chatbot development platforms is Google’s Dialogflow which connects to the Google Cloud Platform.

Chatbot Statistics: Best Technology Bot – Market.us Scoop – Market News

Chatbot Statistics: Best Technology Bot.

Posted: Wed, 04 Oct 2023 07:00:00 GMT [source]

NLP chatbot identifies contextual words from a user’s query and responds to the user in view of the background information. And if the NLP chatbot cannot answer the question on its own, it can gather the user’s input and share that data with the agent. Either way, context is carried forward and the users avoid repeating their queries.

It also provides the SDK in multiple coding languages including Ruby, Node.js, and iOS for easier development. You get a well-documented chatbot API with the framework so even beginners can get started with the tool. On top of that, it offers voice-based bots which improve the user experience.

Any business using NLP in chatbot communication can enrich the user experience and engage customers. It provides customers with relevant information delivered in an accessible, conversational way. Using artificial intelligence, these computers process both spoken and written language. The difference between NLP and chatbots is that natural language processing is one of the components that is used in chatbots. NLP is the technology that allows bots to communicate with people using natural language.

Terms and Conditions of Sale

1 These Terms and Conditions of Sale

1.1 What these terms cover. These are the terms and conditions on which we supply products to you, whether these are goods or services on the www.kivetonpharmacy.com website.

1.2 Why you should read them. Please read these terms carefully before you submit your order to us. These terms tell you who we are, how we will provide products and to you, how you and we may change or end the contract, what to do if there is a problem and other important information. If you think that there is a mistake in these terms, please contact us to discuss.

2 Information about us and how to contact us

2.1 Who we are. We are OTC direct services ltd a company registered in England and Wales under the trading name of Kiveon deliver pharmacy. Our company registration number is 12239643 and our registered office address is: 43 Forthill road Sheffield S9 1BA, United Kingdom. Our registered VAT number is GB373807574.

2.2 How to contact us. You can contact us using the following email address pharmacy.fq716@nhs.net or by telephone using the following number 0114 698 0161.

2.3 How we may contact you. If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.

3 Our contract with you

3.1 How we will accept your order. Our acceptance of your order will take place when we email you to accept it, at which point a contract will come into existence between you and us.

3.2 If we cannot accept your order. If we are unable to accept your order, we will inform you of this and will not charge you for the product. This might be because the product is out of stock, because of unexpected limits on our resources which we could not reasonably plan for, because it may not be clinically appropriate to supply the product you have ordered, because we have identified an error in the price or description of the product or because we are unable to meet a delivery deadline.

3.3 Your order number. We will assign an order number to your order and tell you what it is when we accept your order. It will help us if you can tell us the order number whenever you contact us about your order.

3.4 We only sell to the UK and EU. Our website is solely for the sale or supply of our products in the UK and EU. Unfortunately, we do not deliver to addresses outside the UK or EU.

3.5 English Language. We only provide treatment and advice in English and it will be your responsibility to ensure that you fully understand our advice.

3.6 Emergencies. You must not use our website or services for emergencies. In emergencies, you should consult your local doctor or the emergency department of your nearest hospital.

4 Our products

4.1 Product packaging may vary. The packaging of the product may vary from that shown in images on our website.

5 Your right to make changes

If you wish to make a change to the product you have ordered please contact us. We will let you know if the change is possible. If it is possible we will let you know about any changes to the price of the product, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change. If we cannot make the change or the consequences of making the change are unacceptable to you, you may want to end the contract (please refer to clause 8).

6 Our right to make changes

Changes to the products and/or services . We may change the product or our services offered on the website at any time which may include amendments required to reflect changes in relevant laws and regulatory requirements.

7 Providing the products

7.1 Delivery costs. The costs of delivery will be as displayed to you on our website.

7.2 When we will provide the products. We will deliver the products that are the subject of your order as soon as reasonably possible and in any event within 30 days after the day on which we accept your order.

7.3 We are not responsible for delays outside our control. If our supply of the products is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for any products you have paid for but not received.

7.4 If you are not at home when the product is delivered. If no one is available at your address to take delivery, our delivery company will leave you a note informing you of how to rearrange delivery or collect the products from a local depot. We will only post the products through the letterbox without the need for a signature where you have specifically selected this option during the ordering process.

7.5 If you do not re-arrange delivery. After a failed delivery to you and you do not re-arrange delivery or collect them from a delivery depot we will contact you for further instructions. If, despite our reasonable efforts, we are unable to contact you or re-arrange delivery or collection we may end the contract.

7.6 Automatic delivery upgrades. In some instances, we may have to automatically upgrade your delivery method; if the shipment does not comply with the size constraints of your chosen delivery method or your chosen delivery method does not have adequate insurances. In these instances, we will not charge you any more for the upgrade.

7.7 Combination of orders. In the event that two or more orders are placed to the same address by the same account on the same day, we may combine the orders into one single delivery. This decision is ultimately at the discretion of the pharmacist on duty. You will not be charged any extra fees, nor will you be re-reimbursed for the cost of the delivery.

7.8 When you become responsible for the goods. The products which we deliver to you will be your responsibility from the time we deliver the product to the address you gave us.

7.9 When you own goods. You own a product which is goods once we have received payment in full.

7.10 What will happen if you do not give required information to us . We may need certain information from you so that we can supply the products to you, for example, the information you are asked to give us for the medical assessment prior to placing your order with us. If we require additional information, we will contact you to ask for this information. We will not be responsible for liability arising out of supplying the products late or not supplying any part of them if this is caused by you not giving us the information we need within a reasonable time of us asking for it. We will also not be responsible for liability arising as a result of any incorrect or misleading information you have given us.

7.11 Reasons we may suspend the supply of products to you. We may have to suspend the supply of a product after an order has been accepted by us due to a change in relevant laws and regulatory requirements or where the supply of the product would not be clinically appropriate.

7.12 Your rights if we suspend the supply of products. We will contact you in advance to tell you we will be suspending supply of the product if we have already accepted your order. You may contact us to end the contract for a product if we suspend it and we will refund any sums you have paid in advance for the products that have not been supplied to you.

7.13 No right of re-supply. You agree that you will not sell, supply or make available the products we have supplied to you to any other person.

7.14 Mental Capacity Act 2005. You confirm that consent to care and treatment from our website has not been sought in line with the Mental Capacity Act 2005.

7.15 Testing Kits. In relation to any testing kit purchased through our website, you acknowledge that neither we nor the manufacturer of the test kits or the supplier of the testing services are able to guarantee the absolute effectiveness or accuracy of the test kit. Therefore, you acknowledge and accept that there may be instances where results obtained from a test kit may be inaccurate including the occurrence of a false positive or false negative result. Subject to the provisions in clause 12, we will not be liable for any inaccurate or other information arising from the results of a test kit and that you should seek medical advice from an appropriate healthcare professional if you think you may be suffering from a medical condition or have any specific queries on medical matters.

8 Your rights to end the contract

8.1 Ending the contract because of something we have done . You may be able to end a contract for a reason set out at (a) to (c) below. Where you decide to end the contract, the contract will end immediately and we will refund you in full for any products which have not been provided. The reasons are:

(a) we have told you about an upcoming change to the product (please refer to clause 6);

(b) we have told you about an error in the price or description of the product you have ordered and you do not wish to proceed;

(c) there is a risk that supply of the products may be significantly delayed because of events outside our control.

8.2 When you don’t have the right to change your mind. You will not be able to return any medicines which you have ordered if the return is not for any of the reasons set out in clause 8.1 above. Please note that the Consumer contracts (Information, Cancellation and Additional Charges) Regulations 2013 do not apply to the sale of medicinal products under a prescription.

8.3 How we will refund you. If you are exercising your right to end a contract based on the reasons set out in clause 8.1, we will refund you the price you paid for any products which have not been despatched to you, by the method you used for payment.

9 Our rights to end the contract

9.1 We may end the contract if you break it . We may end the contract for a product at any time by writing to you if:

(a) you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the products;

(b) you do not, within a reasonable time, allow us to deliver the products to you.

10 If there is a problem with the product

10.1 How to tell us about problems. If you have any questions or complaints about the product, please contact us.

10.2 Summary of your legal rights . We are under a legal duty to supply products that are in conformity with this contract. Nothing in these terms will affect your legal rights.

11 Price and payment

11.1 Where to find the price for the product. The price of the product (which includes VAT) will be the price indicated on the order pages when you placed your order. We take all reasonable care to ensure that the price of the product advised to you is correct. However please see clause 11.3 for what happens if we discover an error in the price of the product you order.

11.2 We will pass on changes in the rate of VAT. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.

11.3 What happens if we got the price wrong . It is always possible that, despite our best efforts, some of the products we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the product’s correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the product’s correct price at your order date is higher than the price stated to you, we will contact you for your instructions before we accept your order.

11.4 When you must pay and how you must pay . We accept payment with Visa, Mastercard and American Express credit and debit cards. You must pay for the products before we dispatch them. We will not charge your credit or debit card until we dispatch the products to you.

12 Our responsibility for loss or damage suffered by you

12.1 We are responsible to you for foreseeable loss and damage caused by us . If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

12.2 We do not exclude or limit in any way our liability to you where it would be unlawful to do so . This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products.

12.3 We are not liable for business losses. We only supply the products for domestic and private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, loss of sales, loss of revenue, business interruption, business interruption, loss of business opportunity or for any indirect or consequential loss or damage.

13 How we may use your personal information

13.1 How we will use your personal information. We will use the personal information you provide to us:

(a) to supply the products to you;

(b) to process your payment for the products; and

(c) in accordance with our Privacy Policy and/or any other consents for information that you have given us.

14 Other important terms

14.1 We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organisation.

14.2 Nobody else has any rights under this contract. This contract is between you and us. No other person shall have any rights to enforce any of its terms.

14.3 If a court finds part of this contract illegal, the rest will continue in force . Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

14.4 Even if we delay in enforcing this contract, we can still enforce it later . If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

14.5 Which laws apply to this contract and where you may bring legal proceedings . These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts. If you are a consumer and not resident in the UK, you may in some circumstances be permitted to bring proceedings in the EU member state in which you reside. If you are a business customer, then you agree to the exclusive jurisdiction of the English courts.