Kiveton Pharmacy

We reviewed Jarvis Conversion ai, the copywriting robot

CodeConvert AI: Instant Code Conversion Across 25+ Languages

conversions ai

They go beyond the surface-level interpretation and comprehend the underlying semantics of the data. For example, an AI-powered tool can recognize that “Customer Name” refers to the same entity as “Name” in another system, even if the field names are different. This understanding of semantics allows for accurate mapping and transformation of data between systems. Pathmonk is a painless alternative to complex analytics platforms like Google Analytics. Designed to provide a comprehensive understanding of the customer journey, Pathmonk uses AI to automatically compile and analyze user behavior to build intention models and generate insights. Unbounce is a powerful CRO platform that leverages AI to help you get the most sales and signups from your campaign.

Blog Post Outline – Organize key points to create the foundation of what you’ll say. Not so sure about that second intro, which is quite presumptuous with the affiliate program and all. Again, another example of how Jarvis can present you with some ideas that you can then build upon to create your own content. Hmmm… we’re not quite sure how well this template holds up with the Lovely Locks business model. There are hints of great copy in there, for sure, but altogether it seems a little mismatched and incoherent.

My experience with this writing tool has been nothing but positive so far. The process of finding time to write a blog post or persuasive bullet points has become much easier since I started using the AI writing tool. While the prospects of AI in data conversion tools are promising, certain challenges exist. AI algorithms require high-quality training data, and obtaining such data can be a complex and time-consuming task. The complexity of data conversion scenarios can also pose difficulties in achieving optimal accuracy. Data conversion tools are software solutions designed to convert data from one format to another, ensuring compatibility and seamless integration between systems.

These tools often complement each other and provide different perspectives, making your analysis richer and more nuanced. Don’t hesitate to explore different tools and find the combination that works best for you. Now, let’s dive into your campaign analytics, scrutinize behavioral patterns, and decode the story your data is telling. This’ll help inform your optimization efforts, highlighting the best opportunities for you to squeeze more conversions outta those labor-fruits.

conversions ai

If you want to pump out lots of text quickly and without much thought, Jarvis seems to be very useful for that. If you’d rather spend some time digging deep into your customer personas, then Jarvis may not help. It’ll skim over the surface to deliver basic content that appeals to a general audience. Jarvis’s AI has been trained by copywriters and conversion experts to learn all the fancy formulas used to create catchy, engaging, and persuasive copy and headlines. The tool uses well-known copywriting frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem-Agitate-Solution) to craft its automatic suggestions.

Artificial intelligence is rapidly evolving, enabling machines to learn from data, make decisions, and perform tasks with human-like intelligence. AI can bring significant improvements to data conversion tools in terms of efficiency, accuracy, and automation. Alright, you’ve spent some time exploring the world of conversion rate optimization—and, whew, there’s a lot to unpack. By now, you’ve got a solid understanding of traditional optimization techniques like A/B testing, and you’ve seen how AI is starting to transform CRO in significant ways. Attention Insight is an AI-powered platform that lets marketers validate their design concepts for ads, landing pages, apps, and more—before launching. With their predictive attention heatmaps, Attention Insight identifies potential performance issues and recommends ways to improve the user experience, improving conversion rates.

A comprehensive AI platform can provide additional value outside conversion rate optimization. Consider whether the tool has any extra functionality that could streamline campaign development or optimize your reporting workflow. An AI tool is only worth its megabits if it can make accurate predictions based on the data—and that’s especially true in conversion rate optimization.

Conversion Rate Optimization with AI in 2023 (+6 Examples)

With power tools like Jasper, you can create all types of original content with very little writing effort at all. If you’re struggling with writer’s block or need help coming up with ideas, it’s a great tool for getting out of the rut. With the Surfer integration, you can create unlimited new blog posts from one original topic, and ensure that your content has the best chance of ranking high in Google Search.

You could generate an outline, intro, and conclusion paragraph for your blog. Conversion.ai is an AI copywriting tool powered by GPT-3, which is the third-generation language prediction software. Chat PG The core technology uses deep learning to produce text that’s comparable to human writing. It seems to have completely rewritten the article in its own words and provided somewhat of a new angle.

The benefits of CRO are numerous, including increased customer lifetime value, reduced advertising costs, and improved customer retention. When it comes to promotion, you have templates that work across all social media channels. You could use the “Quora Answers” template to answer questions in your niche and then link it to your blog. Generate “Poll Questions” to present an exciting poll and engage your community. Conversion.ai comes packed with multiple templates to aid blogging and content promotion.

Of course, the most obvious examples are digital marketing agencies, for which utilizing all of the AI conversion optimization techniques described in this article is a daily routine. Increased competition in the online space can lead to higher costs per click and often higher costs per conversion in online advertising. By converting paid traffic into customers, businesses can maximize their return on investment (ROI) and make their ad spend more efficient. All of these goals can be achieved more easily with AI-based CRO strategies and practices. When it comes to copywriting, conversion.ai cuts costs dramatically.

While challenges remain, AI-powered data conversion tools are poised to reshape the future of data management and integration through continuous advancements in AI technology. Additionally, these tools can learn from historical data using ML algorithms and improve their recognition accuracy over time. They can also generate detailed error reports, allowing users to review and validate the converted data, reducing the risk of incorrect or incomplete conversions. In essence, AI-powered data conversion tools will be able to further improve data quality, enhance operational efficiency, and free up valuable human resources for more strategic tasks.

The median conversion rate for a click-through ecommerce page is 12.9%, whereas a form-fill page in real estate has a median way down at 2.6%. When we evaluated 44 thousand landing pages and 33 million conversions for the Conversion Benchmark Report, we found the median conversion rate across all industries is 4.3%. Your conversion rate is influenced by all sorts of things, like your industry, business type, campaign goal, marketing channel, on and on. A “good” conversion rate for one campaign might be “not so good” for another. The conversion rate of your campaign is a measure of how effectively you’re getting visitors to take your desired action. And—fortunately, for all us arithmophobes—it’s super simple to calculate.

The goal here is to establish a clear link between your experiments and the results they bring, helping you make data-backed optimizations to your campaigns. It’s important to remember that these are just hypotheses—they’re educated guesses based on the data, but they’re not guarantees. That’s why it’s essential to test your hypotheses, which is the next step in the CRO process.

Of course, running an A/B test isn’t as simple as getting a few dozen visitors, checking which version has a higher conversion rate, then declaring it the winner. A/B testing is a powerful method to incrementally improve your conversion rate, building on what works and conversions ai discarding what doesn’t. It’s important to note that—for the most accurate results—A/B testing should focus on one variable at a time. If you change multiple elements between variant A and variant B, you can’t be sure which change caused the difference in performance.

AIDA framework template

CrazyEgg, Hotjar, Qualaroo, or other conversion optimizer tool, businesses can gain valuable insights and data-driven suggestions to optimize their landing pages and boost conversion rates. Conversion rate optimization (CRO) and customer feedback loops are two powerful tools that can significantly impact a business’s success. CRO provides data-driven insights into user behavior and preferences. By analyzing this data, businesses can create a more personalized and effective user experience.

This tab is a collection of every piece of text generated using the Conversion.ai templates from the day you started using it, in the order they were created. For me, this one is a write-off and it shows the technolog still a ways to go for long-form AI-generated content. Like the previous templates, you’ll need to provide some information so Jarvis has a focal point to work with.

Keep your tests controlled and focused to ensure your results are valid and actionable. No, no, wait—it is the most essential tool in traditional conversion optimization. Ultimately, interpreting and shaping your campaign data isn’t just about spotting problems—it’s about finding opportunities. CRO is a continuous process of learning and improving, and every piece of data you collect is an opportunity to make your campaign more effective. At this stage, you wanna collect information that can help you decide where to focus your optimization efforts. Make note of any lagging metrics, unusual figures, or significant trends—those are all insights you can use.

Respecting privacy and ensuring compliance with data protection regulations is paramount. Clear objectives serve as the guiding star for your CRO team. They provide the framework for understanding what you want to achieve and how to get there.

With AI, marketers can break away from the one-size-fits-all approach of old-school testing. You can offer personalized, dynamic content to your audience based on real-time data. With the right tools, you can consistently deliver the right message, to the right person, at the right time. The key lies in aligning both quantitative and qualitative data. Combining the what (CRO data) with the why (customer feedback) allows businesses to make well-informed decisions.

Every time you generate output from a Conversion.ai template, it gets stored as part of that template’s interface. I decided to go with a success story about me growing a hobby blog to a million visits per month (I wish!), as it’s something that could theoretically be used in marketing material. The last test will be using the ‘Creative Story’ template, as it generates even more text than the previous two templates. The ‘Blog Post Outline’ template creates a simple list-based outline for how-to and listicle articles. For the tone of voice, I chose to go with a ‘professional’ tone for this one.

Without a solid grasp of your audience, your marketing efforts can quickly become a game of guesswork—and the odds of that game stink. So, grab a wet cloth, clean up that wall spaghetti, and let’s build you a high-converting marketing campaign—right from the beginning. It identifies visitor attributes (like their location and device), then—based on past conversion data—automatically sends them to the landing page where they’re most likely to convert. Remember, the goal of CRO is not merely to increase conversions but to create lasting customer relationships built on trust and satisfaction.

Conversion.ai does stand out as a product in a crowded space. Blog Post Topics – Generate engaging topics for a post based on the audience type. Is it ideal for writing projects that require a lot of research?

  • With AI writing, you push more high-quality work in half the time.
  • Grammarly, the powerful grammar checker, is another example of useful AI tech in action.
  • Combining data analysis and content generation, AI can deliver hyper-targeted experiences based on someone’s preferences and behavior—increasing the chance they’ll convert.
  • It’s equally well written as the last, but no legitimate reviewer would describe Conversion.ai as a Facebook ad optimization platform.

According to the Conversion.ai website, Jarvis is already being used by more than 10,000 users, including agencies, entrepreneurs, and (sneaky) copywriters. The website itself uses copy written by Jarvis, which is very clever and works quite well as a selling point. By grabbing my bonuses, you will save yourself so much time and be able to provide a ton of extra value with a minimal amount of effort on your part. I guarantee they will help you achieve better success with promoting Conversion.ai as an affiliate. Plus, I will also be adding future softwares into this membership which you will also get bonus rights to.

You can understand what motivates them to convert, and what barriers might be standing in their way. Next up, we’re gonna cover some of the fundamentals of “conversion.” If that sounds a little basic for you, feel free to skip ahead to where we start identifying opportunities for optimization. Simply upload your AI files and select a popular file format to convert them to. Easily share your AI files (in a widely supported format) after conversion.

The objective of CRO is to enhance the effectiveness and efficiency of the website in converting visitors into customers. Deloitte reports that using AI technologies like chatbots increases employees’ productivity in real estate by 20% (A. Shetty, Real estate chatbot – Benefits & use cases, 2023). Exploiting bots makes they may devote their time to high-impact endeavors, like strategic marketing and pinpointing the ideal property matches for their clients. Indeed, all online businesses, irrespective of size and industry, can maximize revenue and enhance user experience through CRO. Conversion Rate Optimization (CRO) is the process of optimizing a website or app to maximize the proportion of visitors who take the desired actions, such as making a purchase or filling out a form.

Wanna know how artificial intelligence is impacting marketers like you? Get your hands on our comprehensive report where we survey 400 businesses about how they are (or aren’t) using AI marketing tools. It can help businesses achieve their short- and long-term goals more efficiently.

AI Optimization

Landingi is a robust platform that aids in designing landing pages, where conversion-based optimization can be performed in an effective manner even by not very experienced users. It provides a variety of features such as A/B testing, lead generation tools, and over 300 fully customizable templates, making it a powerful tool for CRO. In the financial services sector, AI conversion rate optimization can enhance lead generation, offer personalization, and boost customer https://chat.openai.com/ engagement. By leveraging automated lead generation, data analysis, lead scoring, and lead nurturing, AI can help financial services businesses optimize their conversion rates and enhance customer satisfaction. In healthcare websites, AI CRO can enhance appointment bookings, patient engagement, and overall user experience. Chatbots have been utilized to interact with website visitors, providing information and responding to queries to drive conversions.

conversions ai

This technique can help boost key metrics, such as lead capture, decrease bounce rate, and increase basket size. Hotjar offers a range of tools to track user behavior on websites, enabling the analysis of conversion rates in relation to other key user data such as users’ journeys through the website and user feedback. However, as AI technology continues to advance, these challenges are likely to be mitigated.

Are there Industry-Specific CRO Strategies, and how do they Differ?

Yes, AI-generated content is the best it has ever been, but as you’ll see throughout this review, it’s still not reliable enough to use as-is in most cases. It’s a totally in-depth walkthrough, that ties together various tools together with Conversion.ai to do Youtube marketing. It’s also great for writers who often experience the infamous writer’s block, as you can generate multiple passages of text to spark ideas on which way to take your writing.

Both strategies, when used together, can significantly enhance your conversion rate optimization efforts. So, don’t think of it as AI “versus” traditional CRO—often, it’s AI and traditional CRO. In traditional optimization (like A/B testing), marketers manually collect data and insights, create hypotheses about what might improve conversions, implement those changes, and then test the results. Establishing a champion variant sets the benchmark for your optimization efforts. You’ve identified your conversion goals, mapped your campaign journey, and dug into your performance metrics. Using this data, you’ve developed some hypotheses about how you could optimize your campaign.

One of the simplest ways to get more conversions from your marketing campaigns is to use dedicated landing pages. For example, HubSpot is running a paid search campaign targeting “social media calendar” keywords, where they entice visitors with a free calendar template. The conversion goal isn’t getting people to visit this landing page, or even to click the call to action button. HubSpot wants people to fill out and submit the contact form.

Increased Student Engagement and Conversions With AI-Driven Personalization for Education Services – Alvarez & Marsal

Increased Student Engagement and Conversions With AI-Driven Personalization for Education Services.

Posted: Tue, 20 Feb 2024 08:00:00 GMT [source]

You need to consider the size of your sample, the variance in your data, and the effect size—that is, the magnitude of the difference between your variants. You could hypothesize that improving your landing page design or messaging relevance will lower the bounce rate and increase conversions. Let’s say you notice that your landing page has a high bounce rate, but your ad’s click-through rate is strong.

In this Conversion.ai review I’m going to show you how this software works, and all the ways it can help your business. Instead, improve your marketing copy and write better more high converting copy using Conversion AI. While most of the content created by the AI is unique, I still need to pass it through Copyscape to feel 100% safe. This is a strange one as it is not really the fault of the tool. The first step is to give a brief description of the content, in this case, what you want Jarvis to write about.

You also get 10 team seats so you can actually add VA’s or other team members to collaborate with you. Considering how many outputs you’re likely to have over just a few weeks of use, this is an invaluable tool for tracking down the right text at the right time. But then Jarvis decided to write 1 million as “1000k”, which I think most people would agree sounds a little… odd. It’s certainly not something you would expect from a human writer. Overall, I think this one has the potential to save a lot of content creators a fair bit of time. Of course, given the nature of the template, it wouldn’t work for more in-depth articles, such as ultimate guides — but it offers enough for simple, structured content like this.

NewsBreak launches Maximize Conversions for Performance Advertisers on its industry-leading AI powered Ad Platform – PR Newswire

NewsBreak launches Maximize Conversions for Performance Advertisers on its industry-leading AI powered Ad Platform.

Posted: Wed, 15 Nov 2023 08:00:00 GMT [source]

Understanding how to run an A/B test is essential for all marketers, regardless of discipline. In this case, your hypothesis might be that simplifying the conversion process could improve your results. Your job as a marketer is to piece together these clues to understand what they’re telling you.

This synergy can lead to improved website performance, higher conversion rates, and increased customer satisfaction. In essence, CRO and customer feedback loops work hand in hand to create a user-centric digital ecosystem. Some AI tools available for CRO include heatmaps, predictive analytics, AI copywriting tools, and AI-powered A/B testing tools. These tools can be employed to analyze user behavior, personalize content based on customer interests, and automate testing to optimize conversion rates.

Once a campaign is launched, a lot of folks dust off their hands and move on to the next thing. (After all, we’ve got lots of things to move on to.) But these marketers are missing a crucial opportunity. But AI isn’t a replacement for marketers—it works best when it’s wielded by marketers. AI can do a lot of the heavy lifting on data analysis, but it still needs marketers to interpret the findings and apply them creatively.

The tone of voice option is programmed with artificial technology that understands almost every possible tone. You can foun additiona information about ai customer service and artificial intelligence and NLP. I’ve personally used Mickey Mouse, Tony Robbins, engaging, informative, professional, casual, and few others. But you do still need to guide Jarvis, check sources, verify content, and edit the content he creates.

It’s an innovative new web app, that uses AI to quickly write proven, high converting copy for better conversions and higher ROI. For long form content, you will need to still be partially involved in the process. You can also use Conversion.ai for landing pages, YouTube videos, Facebook ads along with social media posts in general. Luckily the re-write tool allows me to get a new sample but I feel you cannot use it as is on your blogs or websites just yet.

In short, the tone of voice tool helps you create content slanted toward a certain tone of voice such as funny, engaging, informative, inspiring, or angry. You enter a few words and Jarvis expands them into marketing copy, a YouTube video script hook, or a blog post. Adding a little TLC helps to smooth the reading experience, connect the content, and inject a little personality. In fact, you can realistically generate dozens of content very quickly. It won’t do everything that copywriters do, but it certainly is one of the few AI tools that I use on a regular basis.

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Terms and Conditions of Sale

1 These Terms and Conditions of Sale

1.1 What these terms cover. These are the terms and conditions on which we supply products to you, whether these are goods or services on the www.kivetonpharmacy.com website.

1.2 Why you should read them. Please read these terms carefully before you submit your order to us. These terms tell you who we are, how we will provide products and to you, how you and we may change or end the contract, what to do if there is a problem and other important information. If you think that there is a mistake in these terms, please contact us to discuss.

2 Information about us and how to contact us

2.1 Who we are. We are OTC direct services ltd a company registered in England and Wales under the trading name of Kiveon deliver pharmacy. Our company registration number is 12239643 and our registered office address is: 43 Forthill road Sheffield S9 1BA, United Kingdom. Our registered VAT number is GB373807574.

2.2 How to contact us. You can contact us using the following email address pharmacy.fq716@nhs.net or by telephone using the following number 0114 698 0161.

2.3 How we may contact you. If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.

3 Our contract with you

3.1 How we will accept your order. Our acceptance of your order will take place when we email you to accept it, at which point a contract will come into existence between you and us.

3.2 If we cannot accept your order. If we are unable to accept your order, we will inform you of this and will not charge you for the product. This might be because the product is out of stock, because of unexpected limits on our resources which we could not reasonably plan for, because it may not be clinically appropriate to supply the product you have ordered, because we have identified an error in the price or description of the product or because we are unable to meet a delivery deadline.

3.3 Your order number. We will assign an order number to your order and tell you what it is when we accept your order. It will help us if you can tell us the order number whenever you contact us about your order.

3.4 We only sell to the UK and EU. Our website is solely for the sale or supply of our products in the UK and EU. Unfortunately, we do not deliver to addresses outside the UK or EU.

3.5 English Language. We only provide treatment and advice in English and it will be your responsibility to ensure that you fully understand our advice.

3.6 Emergencies. You must not use our website or services for emergencies. In emergencies, you should consult your local doctor or the emergency department of your nearest hospital.

4 Our products

4.1 Product packaging may vary. The packaging of the product may vary from that shown in images on our website.

5 Your right to make changes

If you wish to make a change to the product you have ordered please contact us. We will let you know if the change is possible. If it is possible we will let you know about any changes to the price of the product, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change. If we cannot make the change or the consequences of making the change are unacceptable to you, you may want to end the contract (please refer to clause 8).

6 Our right to make changes

Changes to the products and/or services . We may change the product or our services offered on the website at any time which may include amendments required to reflect changes in relevant laws and regulatory requirements.

7 Providing the products

7.1 Delivery costs. The costs of delivery will be as displayed to you on our website.

7.2 When we will provide the products. We will deliver the products that are the subject of your order as soon as reasonably possible and in any event within 30 days after the day on which we accept your order.

7.3 We are not responsible for delays outside our control. If our supply of the products is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for any products you have paid for but not received.

7.4 If you are not at home when the product is delivered. If no one is available at your address to take delivery, our delivery company will leave you a note informing you of how to rearrange delivery or collect the products from a local depot. We will only post the products through the letterbox without the need for a signature where you have specifically selected this option during the ordering process.

7.5 If you do not re-arrange delivery. After a failed delivery to you and you do not re-arrange delivery or collect them from a delivery depot we will contact you for further instructions. If, despite our reasonable efforts, we are unable to contact you or re-arrange delivery or collection we may end the contract.

7.6 Automatic delivery upgrades. In some instances, we may have to automatically upgrade your delivery method; if the shipment does not comply with the size constraints of your chosen delivery method or your chosen delivery method does not have adequate insurances. In these instances, we will not charge you any more for the upgrade.

7.7 Combination of orders. In the event that two or more orders are placed to the same address by the same account on the same day, we may combine the orders into one single delivery. This decision is ultimately at the discretion of the pharmacist on duty. You will not be charged any extra fees, nor will you be re-reimbursed for the cost of the delivery.

7.8 When you become responsible for the goods. The products which we deliver to you will be your responsibility from the time we deliver the product to the address you gave us.

7.9 When you own goods. You own a product which is goods once we have received payment in full.

7.10 What will happen if you do not give required information to us . We may need certain information from you so that we can supply the products to you, for example, the information you are asked to give us for the medical assessment prior to placing your order with us. If we require additional information, we will contact you to ask for this information. We will not be responsible for liability arising out of supplying the products late or not supplying any part of them if this is caused by you not giving us the information we need within a reasonable time of us asking for it. We will also not be responsible for liability arising as a result of any incorrect or misleading information you have given us.

7.11 Reasons we may suspend the supply of products to you. We may have to suspend the supply of a product after an order has been accepted by us due to a change in relevant laws and regulatory requirements or where the supply of the product would not be clinically appropriate.

7.12 Your rights if we suspend the supply of products. We will contact you in advance to tell you we will be suspending supply of the product if we have already accepted your order. You may contact us to end the contract for a product if we suspend it and we will refund any sums you have paid in advance for the products that have not been supplied to you.

7.13 No right of re-supply. You agree that you will not sell, supply or make available the products we have supplied to you to any other person.

7.14 Mental Capacity Act 2005. You confirm that consent to care and treatment from our website has not been sought in line with the Mental Capacity Act 2005.

7.15 Testing Kits. In relation to any testing kit purchased through our website, you acknowledge that neither we nor the manufacturer of the test kits or the supplier of the testing services are able to guarantee the absolute effectiveness or accuracy of the test kit. Therefore, you acknowledge and accept that there may be instances where results obtained from a test kit may be inaccurate including the occurrence of a false positive or false negative result. Subject to the provisions in clause 12, we will not be liable for any inaccurate or other information arising from the results of a test kit and that you should seek medical advice from an appropriate healthcare professional if you think you may be suffering from a medical condition or have any specific queries on medical matters.

8 Your rights to end the contract

8.1 Ending the contract because of something we have done . You may be able to end a contract for a reason set out at (a) to (c) below. Where you decide to end the contract, the contract will end immediately and we will refund you in full for any products which have not been provided. The reasons are:

(a) we have told you about an upcoming change to the product (please refer to clause 6);

(b) we have told you about an error in the price or description of the product you have ordered and you do not wish to proceed;

(c) there is a risk that supply of the products may be significantly delayed because of events outside our control.

8.2 When you don’t have the right to change your mind. You will not be able to return any medicines which you have ordered if the return is not for any of the reasons set out in clause 8.1 above. Please note that the Consumer contracts (Information, Cancellation and Additional Charges) Regulations 2013 do not apply to the sale of medicinal products under a prescription.

8.3 How we will refund you. If you are exercising your right to end a contract based on the reasons set out in clause 8.1, we will refund you the price you paid for any products which have not been despatched to you, by the method you used for payment.

9 Our rights to end the contract

9.1 We may end the contract if you break it . We may end the contract for a product at any time by writing to you if:

(a) you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the products;

(b) you do not, within a reasonable time, allow us to deliver the products to you.

10 If there is a problem with the product

10.1 How to tell us about problems. If you have any questions or complaints about the product, please contact us.

10.2 Summary of your legal rights . We are under a legal duty to supply products that are in conformity with this contract. Nothing in these terms will affect your legal rights.

11 Price and payment

11.1 Where to find the price for the product. The price of the product (which includes VAT) will be the price indicated on the order pages when you placed your order. We take all reasonable care to ensure that the price of the product advised to you is correct. However please see clause 11.3 for what happens if we discover an error in the price of the product you order.

11.2 We will pass on changes in the rate of VAT. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.

11.3 What happens if we got the price wrong . It is always possible that, despite our best efforts, some of the products we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the product’s correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the product’s correct price at your order date is higher than the price stated to you, we will contact you for your instructions before we accept your order.

11.4 When you must pay and how you must pay . We accept payment with Visa, Mastercard and American Express credit and debit cards. You must pay for the products before we dispatch them. We will not charge your credit or debit card until we dispatch the products to you.

12 Our responsibility for loss or damage suffered by you

12.1 We are responsible to you for foreseeable loss and damage caused by us . If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

12.2 We do not exclude or limit in any way our liability to you where it would be unlawful to do so . This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products.

12.3 We are not liable for business losses. We only supply the products for domestic and private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, loss of sales, loss of revenue, business interruption, business interruption, loss of business opportunity or for any indirect or consequential loss or damage.

13 How we may use your personal information

13.1 How we will use your personal information. We will use the personal information you provide to us:

(a) to supply the products to you;

(b) to process your payment for the products; and

(c) in accordance with our Privacy Policy and/or any other consents for information that you have given us.

14 Other important terms

14.1 We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organisation.

14.2 Nobody else has any rights under this contract. This contract is between you and us. No other person shall have any rights to enforce any of its terms.

14.3 If a court finds part of this contract illegal, the rest will continue in force . Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

14.4 Even if we delay in enforcing this contract, we can still enforce it later . If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

14.5 Which laws apply to this contract and where you may bring legal proceedings . These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts. If you are a consumer and not resident in the UK, you may in some circumstances be permitted to bring proceedings in the EU member state in which you reside. If you are a business customer, then you agree to the exclusive jurisdiction of the English courts.